Andrew Crawford's Blog

Visual Literacy Com 105-006

Archive for Assignments

Magnum Opus- Jackass

Magnum Opus

Testing the limits of an athletic supporter
Jackass TV Show:
Modified to not hurt as bad, instead of croquet we’ll use golf balls, won’t use sledgehammer, field hockey ball.

Punching people right before they eat
SNL Digital Short:
Staged not random, collection of four different shots
Eating standing up
Eating sitting down
Eating walking
Eating outside

Licking the Bottom of People’s Shoes: tell him it’s for a prize and then he doesn’t get anything after

Running prank. Stand in dorm lobby behind a pole and surprise people as they come inside. We will integrate it after every other prank, one or two examples of this each time.

Either Erin or myself will introduce each clip, with a title typed on the screen.



Norman Rockwell Marriage Counselor

1. Shot of a kitchen door, sounds of arguing behind it. Eye level shot close to the door slowly zooming in. Slowly pan to the right to see glimpse of light beyond door and the partial view of a person

2. Change of camera-view to a shot of the wife, from the husband’s perspective arguing across an island in the kitchen. Back and forth bantering over nonsense, as camera pans from husband to wife back and forth at eye level.

3. Wife moves around island in kitchen and gets very close to husband. Camera is now on side of couple catching their sides, showing the husband’s height advantage but the woman’s rage.

4. Camera zooms in as wife begins to point and shove husband. Camera shifts to wife’s point of view again as husband looks shocked and tries to leave. Camera remains stationary as husband begins to walk out.

5. Wife yells to husband to come back. He rapidly turns around, and yells at wife revealing in anger all of the things that his wife does that bothers him. Camera is zoomed in on husbands exasperated and angry face. Upon finishing argument, camera remains on husband as he breathes heavily in and out. Camera shifts to wife, who looks utterly shocked. Pan back to husband as he looks suddenly scared. Pan back to wife who looks angered beyond belief.

6. Resume side angle shot as wife punches husband in the eye. Husband staggers for a minute as camera zips back onto an eye level shot of him. Husband falls down in a heap as camera captures view of husband lying face down on kitchen floor.

7. Next day, couple is coming down stairs. Both look shy and there is an ice between them. Camera is at bottom of stairs, then moves to the side of the stairs as they walk towards the door. Husband opens door for wife, camera is in the house behind them. Husband follows wife out, and as soon as the door closes, the shot comes to the picture of the pair in the marriage counselor’s office.

Friday Morning


In this photograph I took one of my completed crossword puzzles and arranged it on top of a bunch of scattered newspapers. The pen the confidence I have to do a crossword in pen, and its location on top is symbolic of how I succeeded in finishing the puzzle. The worn edge on the left side of the puzzle is a sign of the effort that I put into it. The color is darkened to give the answers a more prominent place in the picture. I took the picture at a slight angle to exaggerate the size of the puzzle, and the blue color of the pen and the red color of the delta logo work to complement each other as well.

Critical Analysis

For my critical analysis I chose to analyze an advertisement for LEGO. The ad is a series of images depicting different arrangements of LEGO blocks. These different arrangements on the surface are simple constructions of LEGO blocks that create shadows of a battleship, a tank, a dinosaur, and a plane respectively. The intended audience for these advertisements is parents and other adults who will be buying LEGO products for children.

The message conveyed through these images, which won the Cannes Award in 2006, is that LEGO blocks are a great way for your child to grow his or her imagination through something so simple as plastic pieces. The message is shown through the very nature of the image; the blocks are arranged in the simplest of patterns and yet they create such complex and detailed shadows. The image of the dinosaur uses the most pieces of any of the arrangements, four and yet it creates such a powerful image The point is that children who make these simple block combinations are using them as objects of their far more detailed imagination.

The portion of my experience that makes me understand the message portrayed in these advertisements is that I was a huge fan of LEGO growing up and would still play with them today if society allowed it. Everyone in this country knows LEGO; there is a LEGO Land in California, there is a LEGO Village at Disney World in Florida and countless famous people places and things have LEGO versions of themselves out there somewhere. I think that this is an effective advertisement because it paints a simple and effective image of what LEGO is really all about. The appeal of LEGO blocks is their simplicity and the imagination that children tap when playing with them.

The collection of images is a photo essay of sorts. Although the order of the photos has no significant bearing on the overall message, the images themselves together hammer home the message that LEGO is a simple and imaginative plaything. The advertisement showed me that the world needs more simple toys like LEGO. Building blocks are a classic toy that has been used by children for years and years and it is an alternative to the all too common video games of today’s world. LEGO is an image of innocence and the advertisement captures that image perfectly.

Business Card

Business Card

Artistic Statement Photo Essay

My assignment was to catch a moment of a student procrastinating by eating instead of working. I was carrying my camera around with me all day and when I had just about given up for awhile on finding a shot I got to my room and my roommate was sitting, eating a cookie, instead of working. He didnt notice me at the door, so i carefully and silently angled my camera over my bed and snapped the picture. The flash and click of the lens alerted him but by then it was already too late and I had my shot.