Andrew Crawford's Blog

Visual Literacy Com 105-006

Visual Literacy Principles

Seven Principles of Visual Literacy:

Visuals can create a powerful illusion of reality.

Visuals are carefully arranged views of reality, not reality itself.

Viewers take an active part in interpreting visual information.

Visual messages are conveyed through both form and content.

Visual images often rely on metaphor and mythic thinking.

Visuals present information in interrelated, non-linear ways.

Visuals trigger strong and immediate emotional responses.

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